3 Ring Cycles

3 Ring Cycles is a family-owned and -operated shop that defies your typical “bike shop” classification. The shop was founded in Sacramento in 2003 and relocated to San Rafael in April 2006. The owners, Brad and Lindsay McKenzie, fell naturally into a retail role, both having had extensive history in the bike industry starting from the retail level and moving into distribution and wholesale sales.

Brad McKenzie grew up in Mill Valley alongside the growing mountain bike crowd, and trained as a bike mechanic at the US Olympic Center in Colorado Springs. Lindsay McKenzie grew up in a small town in Canada and had a natural passion for bikes. Together they’ve got a total of 48 years of experience in the bicycle industry.

The McKenzies credit the success of 3 Ring Cycles to a focus on customer service and maintaining a small-shop atmosphere. Their location at 1925 Francisco Boulevard East (near Morphew Street), a bit off the beaten path, helps to keep it manageable. Their passion for bikes is reflected in their work and their effort to ensure that each customer has the best ride possible. The 1300-squre-foot shop offers a welcoming spot to just come and hang out, complete with retro couch and plasma TV where you can always sit and watch the latest in cycling DVDs.

3 Ring Cycles has become a lucrative dealer of Ridley bikes from Belgium. They also offer bikes by Ritchey, Cove, Salsa, Surly and Voodoo, focusing primarily on high-end bikes. The quality and performance of these bikes, combined with Brad’s pro mechanic skills, have found many customers enjoying the “ride of their life”!

3 Ring Cycles is open 10 AM to 5 PM Monday through Friday, and is open on the weekends by appointment. Check them out at www.3ringcycles.com.